Branded Editorial

Raffles LondonFinancial Times

“Picture the scene. A man in an impeccably cut suit – Savile Row no doubt – sips a martini that has been shaken, not stirred. The man keeps his eyes glued on the glint of red and black through the window. The King’s Guard are watching the gates to Buckingham Palace and James Bond, the least low-profile secret agent of all time, is watching them. Of course, he could also be waiting for a date; or, in greater likelihood, he’s probably doing both.”

I write editorial campaigns about Raffles London that appear in the Financial Times and HTSI. My role includes collaborating directly with the Raffles team to develop the concept for each story, before working with the newspaper’s editors to translate this into compelling features.

Martinis, Aston Martins and London’s suavest suites: how to holiday like James Bond
Bedtime stories from one of Britain’s most powerful addresses
Beyond beauty: London’s new luxury spa takes ‘holistic wellness’ to the next level
In plain sight: meet the unsung heroines of the second world war
Savouring history: Mauro Colagreco’s UK debut leaves diners hungry for more
Suites that speak: Sleep in spaces that shaped history








davidyarrow.photography
In Focus, Vol. 1
In Focus Vol.  2
Branded Editorial

In Focus

David Yarrow Photography

“Humans have a symbiotic relationship with nature. When the global economy is rocked by war, so too are our wild places. As we brace ourselves for recession, so too must the endangered species that loom so large in our imaginations – and in David’s lens.”

I was contributing editor for In Focus, a limited edition print magazine produced by David Yarrow, one of the world’s best-selling photographers, as well as a conservationist and philanthropist.









Branded Editorial

The Lodha Times

Lodha UK

“A menu from model and nutritionist Rosemary Ferguson can be tailored depending on each members’ blood results, while clients in Alice Temperley robes pad between the snow shower and hyperbaric oxygen chamber.”
I edit the The Lodha Times, a quarterly print magazine produced by prime London property developer, Lodha UK, and distributed to their UHNW residents. As well as demonstrating the brand’s commitment to experience, providing evergreen content for digital communications and building partnerships with luxury brands, the magazine is an ambitious editorial project in its own right. I work with the in-house team to plan the editorial calender, commission luxury experts and write the majority of the magazine.





Lodha Times, Print Publication,
 Volume 12



Lodha Times, Print Publication,
Volume 13